Privacy policy

Last updated: August 27, 2026

PRIVACY POLICY

Pretty Savage respects your privacy and is committed to handling personal information responsibly and in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (POPIA).

This Privacy Policy explains what personal information Pretty Savage may collect, why it is collected, how it may be used and shared, and the rights available to individuals.

1. WHO WE ARE

Trading Name: Pretty Savage
Business Type: Sole Proprietorship
Website: www.prettysavage.co.za
Email: hello@prettysavage.co.za
Telephone / WhatsApp: 072 725 0908

Pretty Savage operates an online ecommerce store powered by Shopify.

Pretty Savage acts as the responsible party in respect of personal information where Pretty Savage determines the purpose and means of processing, except where another organisation acts as a separate responsible party under applicable law.

2. PERSONAL INFORMATION WE MAY COLLECT

Depending on how you interact with Pretty Savage, we may collect:

Your name and surname
Email address
Telephone number
Billing information
Delivery address
Order information
Products viewed or purchased
Returns, exchanges or cancellation information
Communications with Pretty Savage
Device and browser information
IP address
Website usage information
Marketing preferences
Payment and transaction confirmation information

Complete payment-card information may be processed directly by authorised payment providers rather than stored directly by Pretty Savage.

3. HOW PERSONAL INFORMATION IS COLLECTED

Information may be collected:

Directly from you;
When you place an order;
When you create an account;
When you contact Pretty Savage;
Through Shopify and website technologies;
Through cookies and similar technologies;
From payment providers;
From delivery providers; and
From service providers used to operate the business.

4. WHY WE PROCESS PERSONAL INFORMATION

Pretty Savage may process personal information where permitted by law for purposes including:

Processing and fulfilling orders
Processing payments
Arranging delivery
Communicating about orders
Handling returns, exchanges and refunds
Providing customer support
Maintaining customer accounts
Fraud prevention and security
Improving our website and services
Keeping legally required business records
Complying with legal obligations
Managing disputes
Marketing Pretty Savage products where permitted

We aim to collect only information reasonably required for legitimate business or legal purposes.

5. PAYMENT PROVIDERS

Payments may be processed by independent third-party payment providers.

Information required to process a payment may be transmitted directly to those providers.

Such providers may process information in accordance with their own legal obligations, terms and privacy notices.

6. SHOPIFY

The Pretty Savage online store is powered by Shopify.

Shopify may collect and process information relating to your access to and use of the store in order to provide its ecommerce services.

Information submitted through the Pretty Savage website may therefore be transmitted to Shopify and relevant service providers required to operate the online store.

Shopify may process information in countries outside South Africa in accordance with its own privacy practices and applicable legal safeguards.

7. DELIVERY PROVIDERS

Where you place an order, relevant personal information may be provided to a delivery or logistics provider for the purpose of delivering your parcel.

This may include:

Name
Telephone number
Email address
Delivery address or selected pickup location
Parcel information

Only information reasonably required to complete delivery should be shared.

8. MARKETING

Where legally permitted, Pretty Savage may send customers information regarding products, promotions, new collections or other brand communications.

You may unsubscribe from marketing communications using the unsubscribe mechanism provided or by contacting Pretty Savage.

Opting out of marketing does not prevent us from sending transactional communications necessary to service an order.

9. COOKIES & WEBSITE TECHNOLOGIES

The website may use cookies and similar technologies to:

Operate website functionality
Remember customer preferences
Maintain shopping carts
Analyse website usage
Improve performance
Prevent fraud
Support marketing where permitted

Browser settings may allow users to limit certain cookies, although disabling essential cookies may affect website functionality.

10. SHARING PERSONAL INFORMATION

Personal information may be shared with service providers where reasonably necessary for legitimate purposes, including:

Shopify
Payment processors
Courier and logistics providers
Website and technology providers
Customer-support providers
Professional advisers
Fraud and security services
Authorities where disclosure is required by law

Pretty Savage does not sell customer personal information to advertisers.

11. INTERNATIONAL PROCESSING

Some technology and service providers may store or process information outside South Africa.

Where cross-border processing occurs, Pretty Savage will take reasonable steps, where required, to ensure that personal information receives appropriate protection in accordance with POPIA.

12. INFORMATION SECURITY

Pretty Savage takes reasonable technical and organisational measures to protect personal information from:

Loss
Unauthorised access
Misuse
Disclosure
Alteration
Destruction

No internet or electronic system can be guaranteed to be completely secure.

Customers should not send passwords, complete card details or other highly sensitive information through insecure communication channels.

13. RETENTION

Personal information will be retained only for as long as reasonably necessary for the purpose for which it was collected or as required by law.

Retention periods may depend on:

Order and transaction requirements
Tax and accounting obligations
Customer-support requirements
Fraud prevention
Dispute resolution
Legal requirements

Information that is no longer required will be deleted, destroyed or de-identified where appropriate.

14. YOUR RIGHTS

Subject to applicable law, you may have the right to:

Request access to personal information held about you
Request correction of inaccurate information
Request deletion or destruction where legally applicable
Object to certain processing
Withdraw consent where processing is based on consent
Object to certain direct marketing
Lodge a complaint regarding the processing of personal information

Pretty Savage may need to verify your identity before processing certain requests.

15. CHILDREN'S INFORMATION

Pretty Savage does not knowingly intend to collect personal information from children in circumstances where parental or guardian authorisation is legally required.

If you believe a child has provided personal information inappropriately, please contact us.

16. THIRD-PARTY LINKS

The Pretty Savage website may contain links to websites or platforms not controlled by Pretty Savage.

Those third parties are responsible for their own privacy practices.

Customers should review the privacy notices of third-party websites before providing personal information.

17. SECURITY COMPROMISES

If Pretty Savage becomes aware of a security compromise involving personal information, we will take reasonable steps to investigate, contain and address the incident and make any notifications required under applicable law.

18. COMPLAINTS

Please contact Pretty Savage first if you have concerns regarding how your personal information is handled.

You may also have the right to lodge a complaint with the Information Regulator (South Africa).

Current Information Regulator contact details include:

Telephone: 010 023 5200
Toll Free: 0800 017 160
Email: enquiries@inforegulator.org.za

The Information Regulator also provides an online complaints service.

19. CHANGES TO THIS PRIVACY POLICY

Pretty Savage may update this Privacy Policy where necessary to reflect changes to our operations, technology, service providers or legal requirements.

The updated version will be published on the Pretty Savage website with a revised “Last updated” date.